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Musings on the social fire hose

I haven’t posted here lately, especially on something other than the election, and I know some of my six semi-loyal readers miss me. However, I have been keeping up a steady stream of tweets, facebook posted items, google reader shared items, and all other manner of content sharing and production on the internet.

Now, where do people come to see all this stuff? At the original source, or is the tweet seen at facebook, the blog post viewed on friendfeed, or who knows what found at plaxo or myspace?

Since all the internet, including Yahoo!, and even the New York Times is going this direction of feeds, how on earth do you manage the bi-directional flood? Simultaneously, how do you make sure that your work friends on linkedin don’t see those crazy wall posts on facebook when everything is fed through several dozen aggregation services? I think there are lots of nice approaches to the need felt by the weberati, especially friendfeed, but the balkanization and selective sharing problem remains.

What I think is most critical, and what nearly all the services have ignored is what individual content publishers want. By content publishers I don’t mean the influential bloggers like the famed Mama, IP or Sarah South, but just me writing this post, you writing the flaming comment, and the millions of other net snippets going up somewhere each day. When you have something important to share or say, how many ways do you need to syndicate that content out? Email, IM, blog, flickr, facebook, myspace, and the dozens upon dozens of other online portals where someone might share words of wisdom.

What this mass group needs is the evolution of friendfeed and like services to become feedburners of their personal content. Currently they are optimized as viewing portals, and they are pretty effective at that. The next step is that perhaps you can aggregate content generated elsewhere into RSS that can be sent elsewhere. The next step is to be able to consolidate the content and push it back out to all the places where someone might be looking for it. Get it done and you might even make some money.

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